Once you begin to enjoy the idea of conversing with people and building trust with them, your whole being shifts into this new frame of reference. And you begin to be in a place where the sale itself will not affect your behavior.
When this happens, your fear of rejection goes way down and your enjoyment of the human connection goes way up.
This is where you become free of the old rules around cold calling because youÆre not worried about the selling anymore. YouÆre only concerned with helping the client, regardless whether you make a sale or not. And thatÆs freedom. ItÆs freedom to be professional and authentic.
When you think of upcoming cold calls in terms of dialogue rather than monologue, then you arenÆt focused solely on what you might get from the conversation. YouÆre operating out of an honest desire to assist, and this always means having a two-way conversation.
3.Focus on problem solving rather than product selling
No matter what industry youÆre in, there must be a need for your product or service, or you wouldnÆt survive very long. So whether youÆre offering entertainment, bookkeeping, computer programs or anything else, youÆre fulfilling a particular need.
This new cold calling mindset focuses on identifying these needs from the perspective of potential clients. Shift your mindset away from what you have to offer, and focus instead on what their problem is. Step into their world.
Most of us enjoy problem solving. We like to "fix things." So itÆs easy for us to come from a place of wanting to solve a problem. And thatÆs where we begin our cold calling conversations -- from their point of view, their difficulties, and whether we might be of service.
Human nature being what it is, we, as people, enjoy other people. And the more we help them, the more we get feedback that is supportive and positive.
We all want to enjoy our jobs and feel good about what weÆre doing.
One of the major benefits of this new cold calling mindset is to add credibility and integrity to what we do as professionals. When we humanize the process of cold calling, we step out of the typical one-sided salesperson persona, and that feels really good.
Title: How to Evaluate Home Based Business Opportunities Word Count: 544 Summary: As appealing as a home based business is, it's often difficult to evaluate programs. Here are five tips